- Always
conduct myself to the highest levels of ethics, integrity,
accountability and responsibility.
- Treat all clients and potential clients
with absolute dignity, confidentiality and respect as free and equal
individuals.
- Maintain the good reputation of the coaching profession.
- Comply with both the spirit and the
letter of any commercial agreements made with clients, potential clients
and professional colleagues.
- Make commercial agreements with clients
and potential clients that are fair and will respect all parties to
such agreements.
- Represent true levels of status, title, competence and
experience in order not to mislead, misrepresent or defraud.
- Clearly state to clients and potential
clients the terms of any commercial agreement including the
expectations of both parties.
- Make no claims or implications of
outcomes that cannot be demonstrated or guaranteed.
- Obtain written permission from any
client or potential client before releasing their names as referees.
- Respect the absolute rights of the
client's confidentiality except as expressly permitted by the client or
potential client in writing or as required by law.
- Recommend different coaches or
resources when these will be more appropriate to the client's needs.
- Advise the client on the risk of
conflict if a relationship moves beyond a coach/client situation (for
example a personal or business relationship).
- Refrain from offering professional
information or advice that I know to be confidential, misleading or
where the accuracy is beyond my competence to assess.
- Endeavour to enhance public
understanding and acceptance of professional coaching.
- Avoid coaching minors (people who have
not yet had their 18th birthday) without the express written consent of
parent, guardian or teacher as appropriate.
- Comply with all laws and by-laws of
the EU and, if coaching clients based abroad, with the laws of the
clients' country.
- Make a copy of this Code freely available to clients